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For Shopify brands and agencies that own a P&L
Mercidia brings Shopify, Meta Ads, and GA4 into one source-aware revenue record, then turns that record into decisions your team can defend.
So when Meta spends more but profit falls, you can see what changed, which sources agree, and what to do next.
The questions your dashboards do not answer:
"Why is Meta spending more but profit falling?"
Separate real revenue movement from attribution noise, stale data, and margin pressure.
"Why do three dashboards disagree?"
Trace the number back to the source, measurement window, and assumptions behind it.
"Why did we change budget last month?"
Keep the evidence, owner, decision, and outcome together instead of losing the reasoning in a meeting thread.
No credentials required for the sample. Free reconciliation starts with one workspace.
Product proof
Follow one bounded discrepancy from observed revenue to source evidence and a decision your team can review, assign, and verify.
Sample workspace · Northstar Goods
This is inspectable sample data, not a forecast or a claim about your business. Follow the evidence from observed revenue to a decision your team can approve and verify.
Observed revenue
$42,860
Shopify · 1,284 orders
Paid spend
$15,670
Paid media sample · last 30 days
Reconciliation gap
18%
Attributed claims still need review
Revenue map
Click a source to inspect its evidence
Evidence for Meta Ads
Prospecting spend is below the configured contribution threshold. The recommended action is bounded and reversible, not an unexplained score.
First decision
The recorded signal is below the contribution guardrail. Compare holding position, reducing the budget 15%, or checking creative fatigue. Mercidia keeps the assumptions and rollback path beside the recommendation.
Sample verified outcome
After the sample Meta prospecting budget change, the observed result is compared with the original expectation rather than being marked successful by default.
Expected impact
$1,240
Realized impact
$980
Observation window
Jul 8–Jul 15, 2026
Verification source
Shopify orders + Meta Ads
This is illustrative sample data for the demo. Source verification improves traceability, but the comparison does not establish causal lift on its own.
Mercidia connects the revenue record, the evidence, the owner, and the outcome so your team can answer: why did we cut Meta spend in March, and did it work?
01
Reconcile Shopify, Meta Ads, and GA4 in one revenue map, including what is attributed, uncertain, or still missing.
02
Compare periods, channels, campaigns, and profit inputs without losing source freshness or data-quality context.
03
Every proposed decision carries evidence, assumptions, uncertainty, alternatives, and tradeoffs instead of a hidden score.
04
Approve, modify, defer, or dismiss a recommendation, then move it into a Workboard with an owner and due date.
05
Run the work manually or, where a supported provider action exists, let Pilot apply approved rules inside explicit budget limits, approvals, and rollback controls.
06
Record expected and actual impact so decisions become operating knowledge instead of disappearing into chat and spreadsheets.
Pick the workspace size that matches your team. No credit throttles. No opaque GMV pricing. Just clear limits and a clean upgrade path.
For one business that wants an honest daily pull and a permanent record of what it decided.
Free
permanently
Use free reconciliationFor one business where the decision record matters as much as the reconciliation.
$39.00/mo
per workspace
Get startedFor operators managing a second business or a team that needs a complete decision workflow.
$99.99/mo
per workspace
Get startedFor agencies, holding companies, and operators running a larger portfolio from one command center.
$299.99/mo
per workspace
Get startedConnect your storefront and paid media stack. Mercidia will surface what changed, explain the evidence, and put the highest-signal options in front of your team.
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